How A Love for Helping Small Businesses Began
Your Story Deserves to Be Told
At Blue Ribbon Social, we believe the most successful brands aren’t built on trends. They’re built on genuine connections
My name is Rachel Egeland and I have spent my career helping small businesses grow through thoughtful marketing, authentic storytelling, and strategic social media. Along the way, I realized something that continues to shape everything I do today: people don’t connect with perfectly polished businesses. They connect with real people.
That is exactly why I started Blue Ribbon Social.
More Than Marketing. It’s About Building Genuine Connections
Throughout my career, I have worked almost exclusively with small businesses. Those experiences taught me something that larger agencies often overlook: every business has its own personality, story, and voice.
Your customers aren’t just buying a product or service. They’re investing in the people behind your business. They want to know who you are, what you stand for, and why you do what you do. That is what builds trust, creates loyal customers, and turns a business into a brand people genuinely connect with.
That’s why I don’t believe in one-size-fits-all marketing or content that sounds like it could belong to anyone. Instead, I take the time to understand your business, your goals, and the way you naturally communicate with your audience. My goal is to create a social media presence that feels authentic and one that sounds like you.
From professional photography and engaging video content to SEO-driven copywriting, content calendars, and social media strategy, every piece of content is created with intention. Together, we will build a cohesive online presence that not only looks beautiful but also strengthens your brand, grows your audience, and creates meaningful connections with the people who matter most, your customers.
Let’s Build Something Worth Following
Whether you are launching a new business, refreshing your brand, or simply do not have the time to keep up with social media, I am here to help.
Let’s create a brand presence that feels authentic, connects with your audience, and supports the long-term growth of your business.
Your business already has a story worth telling. Make sure the right people hear it.